SLO Transit is the city transportation service in San Luis Obispo. The campaign goal was to promote, through printed and digital material, the changes that the transit authority would be making, and to ease the minds of the riders by casting these changes in a positive light.
This campaign was a collaboration with designers: Doug Kessinger, Julie Marzan, and Kayla Lake. Photographers: Kody Riewthong and Jordan Crough.